Work

Brands I've built, launched and grown, grouped by what I did for them.

Community & Impact

5Starting runners

4,000Members

70Weeks since launch

MultipleBrand collaborations

Raftaar Run Club

A Nagpur running community I co-founded.

My role:

Co-founder & Brand Lead

What I did:

Built the community from 5 runners with zero ad spend
Ran the community for 70 weeks since launch
Created the club's brand book

Result:

From five runners to a community, with 56 consecutive weekly events, zero ad spend and multiple brand collaborations. Now representing the Tata Mumbai Marathon.

View the brand book →Case study →Research paper →

8Years and counting

Zero Gravity, Dr. Shrikant Jichkar Foundation

The place I learned brand communication before I had a word for it. Eight years and still counting.

My role:

Volunteer & Coordinator, brand partners and volunteer teams

What I did:

Coordinated F&B for the Old Age Home Fundraiser, the flagship event
Tracked real-time hospital bed and room vacancy during COVID
Coordinated participating brands and volunteer teams during Project Happiness

Result:

8 years of continuous marketing and communications support, including event promotion and PR for the youth volunteer network.

Case study →Instagram →

Brand Strategy & Identity

ANTIVENOM

A functional hydration drink made with ACV and probiotics.

My role:

Brand Strategist & Launch Lead

What I did:

Positioned the drink as an "antidote" with a bold, villain-coded voice
Built the brand book and investor pitch deck
Designed a pricing-to-ingredient consumer survey to back the price point

Result:

Positioned as the first "antidote" drink across the electrolyte, ACV and probiotic categories. Now in launch, with the launch strategy built: four content pillars, a KPI framework and an institutional channel plan, backed by the brand strategy, investor pitch deck and pricing survey.

View the master strategy →View the pitch deck →

Route 6In progress

A Nagpur food truck serving niche Western street food.

My role:

Brand Strategist & Identity Lead

What I did:

Ran the naming process on my 12-criteria framework and scored 21 candidates
Designed the logo and full brand kit, with brand positioning and character development
Ran market research and consumer psychology analysis

20%Sales increase

10+Leads / month

3+Cities

Label Mehrab, Instagram profile

Label Mehrab

A bespoke formalwear and luxury wear label from Nagpur.

My role:

Brand Strategist, premium fashion rebrand

What I did:

Defined a premium positioning anchored in craft and restraint
Built a nine-slide positioning deck and four-week content calendar
Designed a content engine leaning into micro-influencers and UGC

Result:

Sales up 20% since repositioning · 10+ leads / month from 3+ cities

Brand strategy deck →Instagram →

7+Client projects

3Branding, wedding stationery, illustration

Katha by Maria ShakirFreelance

A Nagpur branding studio.

My role:

Client Coordinator and Brand Designer

What I did:

Worked as client coordinator and team representative across 7+ branding, wedding stationery and illustration projects
Worked as a cross-functional team associate to develop brand verticals for the studio
Wrote and edited the studio website copy
Designed brand assets and blog content pillars
Developed multiple copy pieces and brand-related strategies for the studio

Result:

Took on the client side of 7+ branding, wedding stationery and illustration projects, and shipped the studio's full website copy.

Katha by Maria Shakir →

PR, Content & Personal Branding

102KViews in 30 days

+312Followers

7,375Interactions

Devd.Photos

A Nagpur-based photography and cinematography brand.

My role:

PR & Communication Manager

What I did:

Delivered an Under Armour India shoot
Signed him with multiple PR agencies representing lifestyle and health brands.
Strategised the Curious Kid series, planning the approach for every new episode.

Result:

102K views in 30 days · +312 followers · 7,375 interactions

Instagram →

LinkedIn Ghostwriting

Founder of an AI consulting firm (name not shown).

My role:

Ghostwriter & Founder-Brand Strategist

What I did:

Positioned her as a "researcher turned growth marketer"
Planned and wrote a 40-post content system
Ran weekly discovery calls to write in her voice

Result:

Built and wrote a 40-post LinkedIn system for an AI consulting founder, positioned as a researcher turned growth marketer, with weekly discovery calls. Now in the second month of retainer.

15 → 28–30Qualified leads

35%Lead conversion rate

Aadi Shakti, Instagram profile

Aadi Shakti

A holistic healing brand.

My role:

Brand Identity & Content Strategist

What I did:

Designed a logo built around the triangle, eye, flame and halo
Built a five-pillar brand strategy
Wrote content strategy for wellness audiences

Result:

Grew qualified leads from 15 to 28–30, with around 35% converting.

Strategy brief →Instagram →

18,649Views on the top reel

17,130Accounts reached by it

99Follows from three reels

Amar Textiles

A Bhopal menswear store: sherwani, Indo-western, suits, Jodhpuri and custom tailoring.

My role:

Content and Brand Strategist

What I did:

Developed the content strategy for a local Bhopal menswear store
Built the strategy around the local Bhopal audience and local wedding and occasion scenarios
Designed the reel hooks around the store's commercially comfortable prices

Result:

Three reels reached 10,627 to 17,130 accounts each, the best at 18,649 views, and brought in 99 follows.

Case study →Strategy deck →Instagram →

Digital, Web & Launch Campaigns

₹1,00,000+Monthly sales

7Contracts

₹30K/moContract value

Medilife Impex

A B2B supplier of hotel and hospitality products.

My role:

Brand, SEO & Digital Lead

What I did:

Ran an SEO audit with 15 fixes and cleaned up a catalogue of 286+ SKUs
Designed the UX/UI for medilifeonline.shop: 9 page templates carrying 246 products
Creative-directed the Morning Kit for 52 partner hotels (design: Khushi Yadav)

Result:

₹1,00,000+ monthly sales · 7 contracts @ ₹30K/mo · second catalogue in production

Website →SEO audit →Catalogue →

Nagpur Weekend Homes

A 20,000 sq ft farmhouse and second-home property near Nagpur.

My role:

Launch Strategist & Campaign Lead

What I did:

Wrote the launch messaging and creative lines
Planned and ran a Meta traffic campaign with hand-built targeting
Designed the launch carousel and static creatives

Result:

Sold. Built the launch system: an 8-week AIDA calendar, 5 content pillars, 9 statics and 3 videos, and a Meta plan led by the arithmetic of ₹1.5 Cr built today vs ₹1.23 Cr and 18 months to build it yourself.

View the campaign strategy →View the content sheet →

IIM Skills

A digital marketing training institute where I applied classroom work to live brand projects.

My role:

Digital Marketing Trainee, live project work

What I did:

Built the Medilife campaign dashboard: ads, SEO and catalogue tracking in one place
Ran hands-on assignments across SEO, paid ads, email and content marketing
Applied course frameworks directly to real client accounts

Result:

3 Meta video ad scripts taken through Meta policy review to final approval, plus the "Tumhara Break Aayega" Instagram campaign: 25 content ideas, reel scripts and a 30-day calendar.

Swiggy InstamartSelf-directed analysis · no client relationship

A teardown of how Instamart uses speed, habit and dark-store economics to win quick commerce.

My role:

Independent analyst

What I did:

Mapped the 10-minute delivery promise to unit economics and dark-store placement
Analysed category mix, private labels and impulse-buy design in the app
Documented growth levers: subscriptions, ads and basket-size expansion

Result:

Mapped the 10-minute promise to dark-store economics, category mix and basket-size growth, showing how I analyse a brand with no client brief.